We rely on innovative scientific research to identify and amplify the many benefits of naturally based ingredients and use those discoveries to create products that outperform national brands.
In almost all cases, we find natural ingredients to be the best, most effective, and healthiest alternative. Of course, natural does not always mean safe or effective. In some cases, man-made compounds have been proven to be more effective or safer than raw, volatile, natural sources. In our opinion, only in those proven and documented cases should those alternatives be used.
Each year we spend millions on research to determine the best sources, the safest and most effective forms, and the optimal extraction processes to create extracts, essential oils, minerals, enzymes, and other natural compounds to optimise health and protect the environment. Each year we discover new secrets that nature is willing to share with us.
We are careful to use only safe, proven, and trusted ingredients – nothing harsh or dangerous. Science allows us to put nature to work.